Japanese lifestyle brand Muji continues it’s success with an elegant experiential retail concept. A hotel, decked out in Muji products, opened in China equipped with a store, a library as well…

Japanese lifestyle brand Muji continues it’s success with an elegant experiential retail concept. A hotel, decked out in Muji products, opened in China equipped with a store, a library as well…
With its latest endeavour in retail, Italian luxury brand Gucci brings experiential retail to a new level. Situated in a 14th-century palazzo in Florence – where the company was founded in 1921…
Ever since its founding in 1998, the coffee roaster Dinzler has focused on storytelling. To do so, the roasting house situated in Rosenheim, creates extraordinary and tasteful experiences that put…
An interview with service design expert Birgit Mager.
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Instead of entering a new market through advertising and PR the US-American men’s magazine Esquire came up with a tasty brand experience: a whiskey lounge. Esquire is being published in roughly two…