Japanese lifestyle brand Muji continues it’s success with an elegant experiential retail concept. A hotel, decked out in Muji products, opened in China equipped with a store, a library as well…
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Thomas Klewe
Guccification As Part Of A Greater Retail Trend
With its latest endeavour in retail, Italian luxury brand Gucci brings experiential retail to a new level. Situated in a 14th-century palazzo in Florence – where the company was founded in 1921…
Bavarian Coffee Roastery Skilfully Stages Its Products
Ever since its founding in 1998, the coffee roaster Dinzler has focused on storytelling. To do so, the roasting house situated in Rosenheim, creates extraordinary and tasteful experiences that put…
How To Deal With Ever-Growing Consumer Demands
An interview with service design expert Birgit Mager.
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Magazine Delivers Brand through Whiskey Lounge Experience
Instead of entering a new market through advertising and PR the US-American men’s magazine Esquire came up with a tasty brand experience: a whiskey lounge. Esquire is being published in roughly two…