For the second time in a row, Avantgarde has topped the ranking of the German event marketing industry association FAMAB. After last year, Avantgarde has once again increased both its total turnover (to 156.9 mio. euros) and its gross income (to 32.15 mio. euros). The significant growth is proof of an ongoing change in marketing.
In an interview with trade magazine W&V, our CEO Martin Schnaack explains our success: According to him, the demand for individual multichannel brand experiences is growing. “The creative idea is at the center of the brand experience, and this is what sets us apart,” explains Martin.
Not too long ago, clients wanted to extend the reach of a campaign with an event. Nowadays, the focus has completely shifted towards integrated brand experiences: “A live contact with a consumer has more influence than advertising”, Martin Schnaack said in the W&V. “The era of advertising is over!”
In recent years, Avantgarde has invested heavily in its creative department, in architecture, strategic consulting, and the digital team. The result: unique and complex brand experiences that are based on great ideas and offer lasting brand experience.
Ranking live communication agencies Germany
|Position||Agency||Gross income in mio. €||Change in %|
|7.||MCI Deutschland / Hagen Invent||9,89||12,8|
|8.||Marbet Marion & Bettina Würth||7,86||0|
|9.||Roth & Lorenz||7,06||-2,9|
Source: Horizont.net (link in German)