Creating Fans

The Avantgarde blog

The Magic of Instagram Moments

The Magic of Instagram Moments

We live in a world driven by moments. These moments are the experiences that we want to relive and even recreate. Enter Instagram – a place where moments are immortalised and shared to family,

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#CreatingFans the NFL Way

#CreatingFans the NFL Way

Enter the ‘NFL Experience Times Square’ – a multi-floor journey designed to involve the casual spectator in an immersive brand experience. Created in collaboration with Cirque du Soleil,

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#trendalert: Trends to Watch in 2018

#trendalert: Trends to Watch in 2018

Our new strategic think tank Trendbüro proudly presents you with the release of the annual trend report: Trends To Watch in 2018 The 10 trends cover the whole gamut of drivers that are about to

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2017 – A Retrospective

2017 – A Retrospective

2017 in retrospect has been a fruitful year for Avantgarde. Let us rewind the year back to take a meditative look at some of our proudest experiential moments this year! We are proud to present a

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Culinary Adventures in Alder Room

Culinary Adventures in Alder Room

We didn’t want to be a normal restaurant, not that there’s anything wrong with that, but to me, that’s what everybody does and I want to do something that everybody isn’t

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Quo Vadis Germany? – Werte-Index 2018

Quo Vadis Germany? – Werte-Index 2018

Once again, Avantgarde’s strategic think thank Trendbüro in cooperation with Kantar TNS and ORCA released a new edition of the Werte-Index. The biannual study highlights the development of

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The Ultimate Sonos Experience

The Ultimate Sonos Experience

Sonos just opened its first concept store in London. Interestingly, the retail store is not about selling Sonos products, but to sell the ultimate experience. Omar Gurnah, global retail marketing

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Bombay Sapphire: A Tour de Force

Bombay Sapphire: A Tour de Force

Here at Avantgarde, we are effortlessly inspired by the global experiential marketing movement. The advent of experiential marketing has produced refined and unique expressions of marketing. This

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Cadillac Europe: Pop Art Meets Cars

Cadillac Europe: Pop Art Meets Cars

In 2016 we won Cadillac Europe’s experiential budget for the next three years to come. We sat down with Daniel Sack, a member of the Avantgarde management board, and had a quick chat about his

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On A Virtual Tour In The Mercedes-Benz GLA

On A Virtual Tour In The Mercedes-Benz GLA

What do a new Mercedes-Benz GLA, a cupcake and a mysterious monster from primeval times have in common? All of them were part of a virtual reality experience in the Mercedes-Benz Arena Berlin from

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TV Show Goes Experiential with VR

TV Show Goes Experiential with VR

The movie industry levels up in virtual reality: At this year’s Comic-Con Legion fans can follow virtually in Legion lead character’s footsteps and even get a glimpse of the upcoming

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