Creating Fans

The Avantgarde blog

Culinary Adventures in Alder Room

Culinary Adventures in Alder Room

We didn’t want to be a normal restaurant, not that there’s anything wrong with that, but to me, that’s what everybody does and I want to do something that everybody isn’t

Read More
Quo Vadis Germany? – Werte-Index 2018

Quo Vadis Germany? – Werte-Index 2018

Once again, Avantgarde’s strategic think thank Trendbüro in cooperation with Kantar TNS and ORCA released a new edition of the Werte-Index. The biannual study highlights the development of

Read More
The Ultimate Sonos Experience

The Ultimate Sonos Experience

Sonos just opened its first concept store in London. Interestingly, the retail store is not about selling Sonos products, but to sell the ultimate experience. Omar Gurnah, global retail marketing

Read More
Bombay Sapphire: A Tour de Force

Bombay Sapphire: A Tour de Force

Here at Avantgarde, we are effortlessly inspired by the global experiential marketing movement. The advent of experiential marketing has produced refined and unique expressions of marketing. This

Read More
Cadillac Europe: Pop Art Meets Cars

Cadillac Europe: Pop Art Meets Cars

In 2016 we won Cadillac Europe’s experiential budget for the next three years to come. We sat down with Daniel Sack, a member of the Avantgarde management board, and had a quick chat about his

Read More
On A Virtual Tour In The Mercedes-Benz GLA

On A Virtual Tour In The Mercedes-Benz GLA

What do a new Mercedes-Benz GLA, a cupcake and a mysterious monster from primeval times have in common? All of them were part of a virtual reality experience in the Mercedes-Benz Arena Berlin from

Read More
TV Show Goes Experiential with VR

TV Show Goes Experiential with VR

The movie industry levels up in virtual reality: At this year’s Comic-Con Legion fans can follow virtually in Legion lead character’s footsteps and even get a glimpse of the upcoming

Read More
Avantgarde Goes Contemporary Art

Avantgarde Goes Contemporary Art

2017 is the year of contemporary art for Avantgarde: Besides our project at documeta14 Avantgarde displays its broad competence in staging contemporary experiences at the EXPO 2017 in

Read More
Discovering The Future of Energy at the EBPA

Discovering The Future of Energy at the EBPA

Since June 10, 2017 the Energy Best Practices Area (EBPA) at EXPO 2017 in Astana has impressively illustrated the competence of Avantgarde’s architecture and creative teams: The overall subject

Read More
Architektouren 2017 At Munich Headquarter

Architektouren 2017 At Munich Headquarter

Following the motto “Architecture creates Quality of Life” the Architektouren took place for the 22nd time in Munich and greater Bavaria. In celebrating the National Day of Architecture,

Read More
Staging Experiences With Contemporary Art

Staging Experiences With Contemporary Art

For over 60 years the documenta, the world’s most important exhibition of contemporary art, has been challenging boundaries of contemporary art. As generally known, art is in the eye of the

Read More
The Lidl TrolleyCam

The Lidl TrolleyCam

Currently, Lidl Ireland entertains its audience by showing customers’ shopping experiences. The discount supermarket chain equipped shopping trolleys with cameras to observe real customers

Read More
“Grow up“ With Mercedes-Benz

“Grow up“ With Mercedes-Benz

Test drive events have always been a great brand experience. This year, Mercedes-Benz along with Avantgarde created an extraordinary concept based on the new Mercedes-Benz compact cars campaign

Read More
Load More