Creating Fans

The Avantgarde blog

The Next Frontier: Microexperiences

The Next Frontier: Microexperiences

To create emotionally resonant brand experiences, marketers need to understand the nuances of what makes an experience truly great. The elements for an effective brand experience can be broken down

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3 Ways to Deliver Powerful Brand Experiences

3 Ways to Deliver Powerful Brand Experiences

With experiences becoming the new status symbol for consumers, brands must react accordingly and quickly to keep up with the time-conscious consumers of today.  Enter brand experiences – when

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Volkswagen: Living with E

Volkswagen: Living with E

Electric mobility is one of the most interesting and seminal topics these days – and it is our task to bring the mobility concept of Volkswagen under the main campaign of “We make the future real”

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Storytelling with The Artist

Storytelling with The Artist

With premium craft beer The Artist’s roots firmly planted at a 14th century Belgian farm-turned-brewery: the founders Olivier Gilson and Benjamin cox looked to export the historic craftsmanship

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007 Elements: The Bond Experience

007 Elements: The Bond Experience

We want to use this incredible location to place our guests into Bond’s environment, and bring the stories to life in a unique and unforgettable way On the snowy façade of Sölden,

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KICKOFF INTO THE SUMMER

KICKOFF INTO THE SUMMER

Every summer, Avantgarde hosts its legendary SOMMERFEST. And this year was no exception: with the Germany v Mexico World Cup match serving as this year’s main event and overarching theme. It was an

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EXPERIENCE IS THE NEW BLACK

EXPERIENCE IS THE NEW BLACK

In our hyperconnected world, we are constantly bombarded by messages from all angles of life. These messages can come from friends, marketers and the digital buzz that is happening all around us.

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The McIntosh Sound of Experience

The McIntosh Sound of Experience

Enter the World of McIntosh – a 12,000-foot townhouse in the savvy SoHo district of New York City which houses the best sound experience you will find. To the naked eye, this brick-clad

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Byton goes to Milan Design Week

Byton goes to Milan Design Week

At this year’s Milan Design Week, Byton made its European debut at the renowned BLINDARTE Gallery. The elements of the Byton brand were on full display: signalling its vision for the future of

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The Magic of Instagram Moments

The Magic of Instagram Moments

We live in a world driven by moments. These moments are the experiences that we want to relive and even recreate. Enter Instagram – a place where moments are immortalised and shared to family,

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#CreatingFans the NFL Way

#CreatingFans the NFL Way

Enter the ‘NFL Experience Times Square’ – a multi-floor journey designed to involve the casual spectator in an immersive brand experience. Created in collaboration with Cirque du Soleil,

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#trendalert: Trends to Watch in 2018

#trendalert: Trends to Watch in 2018

Our new strategic think tank Trendbüro proudly presents you with the release of the annual trend report: Trends To Watch in 2018 The 10 trends cover the whole gamut of drivers that are about to

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2017 – A Retrospective

2017 – A Retrospective

2017 in retrospect has been a fruitful year for Avantgarde. Let us rewind the year back to take a meditative look at some of our proudest experiential moments this year! We are proud to present a

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Culinary Adventures in Alder Room

Culinary Adventures in Alder Room

We didn’t want to be a normal restaurant, not that there’s anything wrong with that, but to me, that’s what everybody does and I want to do something that everybody isn’t

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