Creating Fans

The Avantgarde blog

Avantgarde brings UK EXPO Pavilion alive

Avantgarde brings UK EXPO Pavilion alive

The UK Pavilion at Expo 2020 Dubai will be conceived by award-winning designer Es Devlin OBE and produced by global brand experience agency Avantgarde. Known for creating stunning large-scale

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Elevating Brand Experiences with Authenticity

Elevating Brand Experiences with Authenticity

When it comes to today’s consumers, authentic experiences are absolutely everything. It makes a lot of sense, if we consider the amount of information we contend on a daily basis. In other words,

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The Next Frontier: Microexperiences

The Next Frontier: Microexperiences

To create emotionally resonant brand experiences, marketers need to understand the nuances of what makes an experience truly great. The elements for an effective brand experience can be broken down

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3 Ways to Deliver Powerful Brand Experiences

3 Ways to Deliver Powerful Brand Experiences

With experiences becoming the new status symbol for consumers, brands must react accordingly and quickly to keep up with the time-conscious consumers of today.  Enter brand experiences – when

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Volkswagen: Living with E

Volkswagen: Living with E

Electric mobility is one of the most interesting and seminal topics these days – and it is our task to bring the mobility concept of Volkswagen under the main campaign of “We make the future real”

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Storytelling with The Artist

Storytelling with The Artist

With premium craft beer The Artist’s roots firmly planted at a 14th century Belgian farm-turned-brewery: the founders Olivier Gilson and Benjamin cox looked to export the historic craftsmanship

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007 Elements: The Bond Experience

007 Elements: The Bond Experience

We want to use this incredible location to place our guests into Bond’s environment, and bring the stories to life in a unique and unforgettable way On the snowy façade of Sölden,

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KICKOFF INTO THE SUMMER

KICKOFF INTO THE SUMMER

Every summer, Avantgarde hosts its legendary SOMMERFEST. And this year was no exception: with the Germany v Mexico World Cup match serving as this year’s main event and overarching theme. It was an

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EXPERIENCE IS THE NEW BLACK

EXPERIENCE IS THE NEW BLACK

In our hyperconnected world, we are constantly bombarded by messages from all angles of life. These messages can come from friends, marketers and the digital buzz that is happening all around us.

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The McIntosh Sound of Experience

The McIntosh Sound of Experience

Enter the World of McIntosh – a 12,000-foot townhouse in the savvy SoHo district of New York City which houses the best sound experience you will find. To the naked eye, this brick-clad

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Byton goes to Milan Design Week

Byton goes to Milan Design Week

At this year’s Milan Design Week, Byton made its European debut at the renowned BLINDARTE Gallery. The elements of the Byton brand were on full display: signalling its vision for the future of

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The Magic of Instagram Moments

The Magic of Instagram Moments

We live in a world driven by moments. These moments are the experiences that we want to relive and even recreate. Enter Instagram – a place where moments are immortalised and shared to family,

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#CreatingFans the NFL Way

#CreatingFans the NFL Way

Enter the ‘NFL Experience Times Square’ – a multi-floor journey designed to involve the casual spectator in an immersive brand experience. Created in collaboration with Cirque du Soleil,

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