Every trend has its counter-trend. And here, it finally comes: the antagonist to the omnipresent mind-set of self-optimization: In the latest issue of “Inspire” – a trend-forecasting magazine developed by Trendbüro for German SevenOne Media group – Peter Wippermann introduces the concept of “serendipity” – the hunt for lucky coincidences.
The more we feel the growing boredom of optimized routes, filtered content and tailor-made offers the more we yearn for the opposite.
Supported and predetermined by algorithms and mobile devices our life is turning more and more into the pursuit of a plan that gets constantly optimized on the way. Preventing unforeseen obstacles add the feeling of comfort and security to our daily routine. However, we are gradually realizing that we gain control on the expense of excitement. The more we feel the growing boredom of optimized routes, filtered content and tailor-made offers the more we yearn for the opposite: the potentials of the unknown, the kick of the inconvenient and the freedom of the suboptimal.
Interestingly enough, the same technology that we use for self-optimization can enable us to experience serendipity. One example Wippermann choses is the latest trend in online dating: Big players like Parship.com have built their reputation on perfecting the process of matching like-minded people. However, new dating apps like Tinder or happn are changing the game: a match is dependent on spontaneous (digital!) attraction or randomly crossing paths. The result, avid dating app users argue, is infinitely more exciting.
Read more in the latest issue of Inspire (link in German).