Our very own Stuart Bradbury, Managing Director of Avantgarde London, recently discussed the findings of the latest Bellwether marketing industry report. Apparently, event marketing budgets in the UK rose +6.3% in Q1 2016. In Stuart’s opinion, it is the integration of experiential and digital channels that push live experience marketing.
Stuart sees technology as an enabler of live experiences – particularly from a measurement perspective, and recognizes that the two are very much intertwined now.
“As experiential and digital channels are much more integrated and as new technology has developed we are able to track and measure the success of event marketing campaigns much more accurately and effectively.
“Therefore marketeers/clients are increasingly seeing the benefit of experiential marketing within a very crowed space. Experiential marketing is increasingly being used to create exclusive and appealing content which is then shared and amplified through social media channels. It is a hugely effective form of hitting target markets.”
Read the full article here.