Do you own a ‘hearable’? What does ‘real virtuality’ mean? Why do we increasingly love to explore? Trendbüro has just released its annual Trends to Watch report, and it includes not just the answers to these questions but a whole list of relevant consumer trends for 2017.
Avantgarde’s strategic think tank constantly monitors changes in culture, technology and economy that drive consumer choices. The selection of ten trends in its latest report shows changes in consumer expectations and behavior and helps improve successful consumer marketing. All trends are described in a from-to perspective that pairs each trend with its counter-trend or the evolution of a hyper-relevant phenomenon.
Cover photo: NASA astronaut Shane Kimbrough uses a virtual reality headset to train for upcoming spacewalks. Source: NASA Johnson/Flickr CC