This week, Avantgarde’s Trendbüro has released its list of trends that will shape consumer behaviour in 2016.
Over the past few weeks, this blog brought you consumer trends and insights from various agencies and institutions, such as JWT Intelligence’s Future 100, PSFK’s 2017 Forecast or Ford Social’s Looking Further with Ford. Now Trendbüro joins this list with our very own report into the most important consumer trends in 2016.
Once again, Trendbüro chose the from-to perspective. Not a hot-or-not list, each pairing is a trend and its counter-trend or the evolution of hyper-relevant phenomena.
As such it reflects Trendbüro’s belief that consumer trends are an evolving system of those mindsets that drive expectations and choices, and should play a key role in creating brand experiences.