Drinking Coke Zero

Coca Cola and Ogilvy & Mather are blending ATL advertising with experiential marketing. They created an entire “drinkable” campaign – on billboard, on tv, printed, and radio.

We like the fact that for this idea, Coca Cola went beyond a single PR stunt and created an entire campaign. They combined various channels, create moments of real interaction and introduced a wide audience to their product Coke Zero.

More information here and here.