A Night at the Museum

go to link enter On August 1st, the American Museum of Natural History will host a “sleepover for grown-ups.” After years of running their successful “A Night at the Museum” sleepover events for children, this will be a great opportunity to experience the world-famous museum in an all-new way.

This is what an AMNH kids' sleepover looks like.
This is what an AMNH kids’ sleepover looks like.

We find this is a remarkable step: Increasingly, museums are redefined as meeting points, and places for unique experiences, and open and transparent institutions. In times where the attention of consumers has become a rare commodity, even museums have to reinvent themselves in order to stay relevant. Just like a brand they are well-advised to create experiences that make their visitors an integral part of the experience.

go site Our Culture Brands department has worked with many museums and exhibitions on doing just that: Creating memorable experiences and marketing arts and culture to a broad audience. Our latest example is the David Bowie exhibition in Berlin, but also includes our guided tour and merchandising concepts for the dOCUMENTA (13) and our long-time work for the Dresden State Art Collections.

Should you plan on attending the museum night: The AMNH Sleepover costs $375 and includes live animal demonstrations, a film screening, a champagne reception, a three-course dinner and a breakfast snack in the morning.

Cover photo: Wenzday01/Flickr CC

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