A Virtual Land Rover Discovery

Instead of putting its new Discovery Sport Model in their UK showrooms, Land Rover created a virtual 3D version of the new car that customers can experience using an augmented reality headset called Durovis Dive.

Bordering on the nonsensical (after all, why wouldn’t they just put the real model in their showrooms?) we still like the idea of shaking things up in the fusty car showroom.