What do Birchbox, Bonobos, and Warby Parker have in common? They are all opening up brick-and-mortar stores. Why would Amazon of all brands join this transition from the virtual to the physical?
According to CNBC.com, Amazon plans to open its first store in New York City: “The experimental pop-up store will function as a small warehouse, holding limited inventory for same-day deliveries only in New York. The store may also host tech showcases for items such as Kindle e-readers, Fire phones and Fire TVs.”
On the surface, it seems all about currently hot retail ideas same-day delivery, ordering online and picking up in-store. However, virtually every traditional retailer establishing an online division – even Lidl runs an online store these days! Amazon is seeking a competitive edge, and wants to engrain its brand deeper into the (holiday) shopper’s psyche. Which is a smart move if you ask us, as we strongly believe that a positive physical retail experience beats an online shopping moment by a mile.