British chocolate brand Cadbury wants to stand out during the Christmas season and will spend £10m on an ATL/BTL campaign that will center around 24 purple trucks that will zig-zag the country on secret routes. Each day one of the trucks will reveal its surprise content in another town.
go 24 purple trucks to various locations throughout the UK – each vehicle packed with a surprise. The truck campaign is supported by TV ads and social media activations on Instagram and Twitter.
More information on Marketing Week’s website.