British chocolate brand Cadbury wants to stand out during the Christmas season and will spend £10m on an ATL/BTL campaign that will center around 24 purple trucks that will zig-zag the country on secret routes. Each day one of the trucks will reveal its surprise content in another town.
24 purple trucks to various locations throughout the UK – each vehicle packed with a surprise. The truck campaign is supported by TV ads and social media activations on Instagram and Twitter.
Maybe it’s just this time of the year again, but we are already fans of the purple trucks that will make the Mondelez brand tangible and create experiences consumers won’t forget soon …
More information on Marketing Week’s website.