Moleskine is known for its high-end notebooks and calendars. By opening their own café, the brand Moleskine leveled up in experiential marketing. The idea: Moleskine translates its values into cultural experiences and thus ties its products to a cultural lifestyle.
More Than Coffee
The Moleskine Café in Milan is not only about drinking coffee. It’s an art gallery, library, event location and fan shop all rolled into one. The café is a place to get inspired, to meet interesting people and to embrace your own creativity – of course while scribbeling into Moleskine’s notebooks.
Check out the website for more detailed information.