In “5 Ways Consumers Connect to Stores with Mobile Shopping” Google reveals just how important smartphones are for physical shopping experiences.
Amazon (allegedly) opening up hundreds of retail stores, Google dabbling in the brick-and-mortar business… Why would you move away from doing digital and mobile business and enter the world of physical shopping? Google itself has the answer in a short piece they posted to their Think with Google blog:
Eighty-two percent of shoppers say they consult their phones on purchases they’re about to make in a store.
At retail giant Target “three-fourths of its guests start their shopping journey on mobile, and that one-third of guests who click on a mobile search ad take a trip to a Target store.”
And there are more interesting figures:
Nearly one in four shoppers say they have changed their minds while in a checkout line after looking up details on a smartphone. And according to MasterCard, customers who shop both online and off with a specific retailer buy 250% more on average.
What’s the takeaway here? If consumers love physical store experiences. If they love getting information on products online. If they love shopping on- and offline, then, as a brand, you are best advised to combine physical and digital experiences to cater to today’s consumers’ needs.