Creating Fans – the World Cup way

Earlier this week, German football players Manuel Neuer and Bastian Schweinsteiger, who is represented by the Avantgarde Sponsoring unit, showed how you create fans in an authentic and credible way:

They dressed up in jerseys from local Brasilian club EC Bahia, strolled down the road near the German World Cup base “Campo Bahia” and teamed up with some local supporters to sing a popular chant of the club.

Brasilian player and their FC Bayern Munich team member Dante had given them the shirts and taught them the song. Not surprisingly, the video of the incident went viral and created a lot of fans for the German national team among the people of the state of Bahia. Good job Basti and Manuel, and good luck for the upcoming games!