source Finally you can find a lipgloss that really represents your personality. For its 15th anniversery, cosmetics brand Essence launched a special pop-up store in Berlin: Whether nail polish or lipgloss, at the new Essence Maker Shop customers create their very own make-up. There are nearly no limits to combine all kind of colours, finishes, glitter or flavours . Special highlight: A machine producing an unique and outfit-matching nail polish within two minutes. Nicole Reich, Head of Communication, explains:
Individualized Brand Experience
see We like the idea of an individualized brand experience by integrating customers in the creative process of new products. Individual fun and co-creation establish very intimate moments and thus boost a loyal relationship between customer and brand.