Create Your Own Make-Up At Essence Maker Shop

Finally you can find a lipgloss that really represents your personality. For its 15th anniversery, cosmetics brand Essence launched a special pop-up store in Berlin: Whether nail polish or lipgloss, at the new Essence Maker Shop customers create their very own make-up. There are nearly no limits to combine all kind of colours, finishes, glitter or flavours . Special highlight: A machine producing an unique and outfit-matching nail polish within two minutes. Nicole Reich, Head of Communication, explains:

It’s all about emotionalizing our brand, creating an innovative and individual experience.

Individualized Brand Experience

We like the idea of an individualized brand experience by integrating customers in the creative process of new products. Individual fun and co-creation establish very intimate moments and thus boost a loyal relationship between customer and brand.