Let’s jump straight into this insightful article on brandrepublic.com about brand building:
here That perception is changing as brands now recognise the benefits.
go to site “In the last five years we have been seeing brand experience is no longer a channel but an attitude to total brand building,” he confirmed.
There you go. The article lists successful experiential marketing examples from brands like Heineken, Innocent, and Samsung that all prove that brand experiences have long outgrown the notion of being another term for mere events and PR stunts.