Besides retail and the gaming industry, virtual and augmented reality are able to change our perception of daily life: Visual technologies like VR and AR can reinvent dining by taking it to an experiential level.
click In London, the bar City Social takes a first step into new ways of experiencing cocktails by using augmented reality. A special app brings each cocktail to life featuring artwork that reflects drinks flavors and themes. Jason Atherton describes the experiment like this:
Enhancing Consumers’ Perception
Similarly, the British food delivery startup Just Eat provides an augmented preview of what the meal looks like before customers pay as special service.