Besides retail and the gaming industry, virtual and augmented reality are able to change our perception of daily life: Visual technologies like VR and AR can reinvent dining by taking it to an experiential level.
In London, the bar City Social takes a first step into new ways of experiencing cocktails by using augmented reality. A special app brings each cocktail to life featuring artwork that reflects drinks flavors and themes. Jason Atherton describes the experiment like this:
The app is designed to enhance the overall cocktail experience immersing the guest in a vibrant world where great tasting cocktails become interactive part.
Enhancing Consumers’ Perception
Similarly, the British food delivery startup Just Eat provides an augmented preview of what the meal looks like before customers pay as special service.
Clearly, augmented reality can enhance consumers’ perception and help create lasting brand experiences.
To learn more about augmented gastronomy click here.