Future 100 Report: Experiences Remain Key

JWT just released their latest “Future 100” report: It takes a snapshot of emerging trends for 2016, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.

What’s exciting: Apart from food and drink becoming central to many aspects of consumers’ lives it is experiences from travel to theater remain a key focus for consumers seeking to enrich their lives. According to the report: “The interesting thread we’ve seen emerge in many sectors is social good being wrapped in to this—examples include visiting a developing nation and helping a charity or taking part in local volunteer work.”

Check out the full report here.

Cover photo: KayVee.INC/FlickrCC