Generation Z 2025

NY-based agency sparks & honey have released a new report labelled “Generation Z 2025”, exploring the future of the generation born in 1998 or later. It is full of interesting insights, such as new strategies like netweaving or becoming a side-gig gangster. It also shows that Gen Z member swill be “immersed in a never-ending, fluid collaborative world could also distract the young adult Gen Z from forming solid relationships in later life”. An interesting read for everyone thinking about long-term brand-consumer relationships…

Cover photo: Petrov Escarião/FlickrCC