Glow-In-The-Dark Ice Cream

This idea is just too good: London-based “flavour based experience designers” Bompas & Parr created luminescent Cornetto ice cream cones so cinema-goers can see their snacks in the dark. Even though they used bitter-tasting riboflavin to give the ice cream its glowing characterstic, we like that a mundane act such as buying a cone of Cornetto at the movies becomes a collective and sharable experience.

Check the Bompas & Parr website for many more astonishing ideas regarding food and flavour!