Google Photos Activation

It is really hard not to like Google. Despite its gargantuan size and sometimes Orwellian feel, it somehow retains its quirky image. One of its latest marketing ideas has been the Google Photos food truck. It is a nice activation idea around the search feature of its photo app. And it contains waffles, the universal feel-good tool of our generation. 

The Google Photos food truck first went to New York to see how fast New Yorkers could find their photos. Things went that well that they’re bringing the show on the road. (eat this, fake award ideas) The truck will go to Los Angeles (dishing up free Coolhaus ice cream) 8/21-8/22, Portland (8/28 – 8/29) and Austin (9/4 – 9/5).