How 18-to-36-year-olds Consume Media

As we just read on inc.com, social influence marketing platform Crowdtap recently presented a study focused on the media consumption and perception patterns of Millennials (people aged 18 to 36).

Media consumption is no longer something that is sequential. Today’s brands can’t just focus on where someone is–they are on all types of media at all times. They need to focus on where consumers are most engaged to cut through the noise.

– Anna Kassoway, Crowdtap’s chief marketing officer.

In other words, Crowdtap calls for immersive experiences.

inc.com sums the study up by stating: “So the message for businesses is that the key to boosting sales isn’t traditional, expensive advertising and marketing campaigns, but rather finding a way into conversations between Millennials.”

Interesting thoughts that are worth checking out.

Photo: 1Sock/Flickr CC