How to Market to Millennials

When cosmetics brand Origins decided to tackle the market of female twenty-somethings, they not only launched a successful online marketing and social media campaign, they also learnt a lot about millennials.

This captivating FastCompany article goes into detail about the importance of co-creation, using digital channels, and finding the right voice and look for the millennial generation. The Origins case is a great example of moving from storytelling to storymaking – by involving your consumers into the stories and make them your brand advocates.

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