Immersive Commerce, or: Retail 3.0

We stumbled upon a great retail project aptly dubbed “immersive commerce.” Forget fancy gimmicks or unnecessary tech and focus on the best customer experience possible!

Accessories and apparel designer Rebecca Minkoff opened her eponymous company’s first store in Manhattan this November. Here’s Uri, her brother, on this one-of-a-kind retail experience:

We hadn’t seen a lot of innovation in retail since the Apple stores. What if you took the best from a mobile experience and brought it into the store? We started coming up with names like Retail 3.0 or immersive commerce.

Read the full article on fastcocreate.com!

Cover photo: Aileen Olmedo/FlickrCC