We stumbled upon this interesting piece on wired.com called “9 of the World’s Leading Designers Talk About What Matters Now“. Let’s quote the entire opening paragraph:
Design is in flux. Where its practitioners were once expected to produce chairs, lamps, logos and letterheads, today their work is often less visible. Increasingly, design is concerned with interactions and experiences—it’s about software and the vast systems that power it. We asked nine top designers to talk about their craft and what it means today. Here’s what they said.
Indeed, today’s consumers expect interaction and experiences: This applies to design, architecture, marketing and retail alike. Keep that in mind and your work will succeed!