Long-term Impact of Brand Experiences

http://aefsupply.com/just-tit-sucking Now, more than ever, brands are focusing on how to get extra mileage out of their experiential marketing and forge stronger relationships with consumers by expanding the activity beyond a single – potentially forgettable – event.

An interesting article on marketingweek.com outlines four different experiential marketing campaigns in the UK and the growing trend of pursuing a lasting impact from immersive brand experiences instead of one-off events. 

Filed under Inspiration. Tagged