Marketing shouldn’t be all about numbers: It’s not the amount of people you reach with your message. In our opinion, it’s about the level of engagement you reach, the excitement you spark, and the word-of-mouth influence you create. The same goes for online marketing: Traditional online activity measurements like clicks, unique visits, and time-on-site, page views have defined how well-trafficked websites are. Chartbeat, a new analytics company is trying to change that.
An article on the Fast Company website aptly called “Death to Page Views!” explains that Chartbeat has found a way to figure out how engaged site visitors are:
No doubt, “acts of engagement” sound like a way better tool for measuring online behaviour (and ultimately success!) than mere page views or unique visitors.