source link We’re not sure who started banging the drum for the idea that Millennials (25 to 34-year-olds) are supposedly so much into digital experiences that they forsake physical encounters. How this explains phenomena like the “maker movement” we don’t know. And it seems we don’t have to, as the whole assumption is dubious at best.
In a guest post on adage.com, research and analytics expert go site John Busby shows that young people love human connections. Examples? They are more likely to make a purchase over the phone than older generations. More than 75% of Generation Z members (in other words: current teenagers) prefer to shop at a physical retail location over online shopping. The conclusion? Here’s Busby’s: