PSFK 2017 Forecast: Blend Physical & Digital Brand Experience

Trend forecast, part III: PSFK just released their “2017 Forecast – Key Trends Defining the Future”. According to the report, four themes hat will shape 2017: (we’ve blatantly copied this from the PSFK website)

A New Singularity explores the creative, cultural and technological innovations that allow people to express themselves in new hyper-individualized ways.

Touch Enabled World delves into the world of simulated environments and how performance-enabled fabrics will allow people to use gestures as the physical world begins to incorporate a digital overlay.

Life Partnering highlights contextual and intelligent services that offer intimate, relevant and personal support during quotidian tasks evolving over the course of a lifespan.

Closed-Loop Community investigates how distributed tech will connect citizens no matter where they are to offer intelligent services to people in every corner of the world.

It’s interesting to note that the key takeaways are pretty much on par with our own believes and include advice like:

Engage all the senses

Instead of just sight and sound, the next wave of storytelling will better immerse people by catering to all the senses.

Blend physical & digital brand experiences

Wearables present the opportunity to blend the lines between online and offline worlds.

Order the full report here.

Cover photo: John Biehler/FlickrCC