Putting the Customer in the Center


As an outlook for the upcoming Festival of Marketing UK-based mag Marketing Week addresses four major trends in marketing that all center around the idea of putting the customer in the center of all marketing efforts.

Using examples from various industries it becomes clear that making use of disruptive ideas, emotive storytelling, user-generated content and diversity creates an edge over the competition. 

We particularly like the thought of Tom Malleschitz, CMO of Three: “[I]f we can create emotion, is there an opportunity where people start to share content because they are so engaged?” Think about this when you work on your next marketing ideas…