Surreal Bar Stories

here Have you seen the new online campaign by Jack Daniel’s called “The Few and Far Between”? the spirits company created a website full of stories from people and their particular JD moment – or in their words: “Tales of mischief, revelry and whiskey.” 

What we like about the campaign is its attempt at being credible and authentic by producing what can be labelled captivating user-generated content. Putting the experience of your consumers into the focus of your marketing campaigns is always a good idea. Of course, when your brand is a popular alcoholic drink, those experiences can turn into surreal bar stories…

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Cover photo: 55Laney69/Flickr CC

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