We stumbled upon an innovative sales gallery for 520 W 28th, Zaha Hadid’s luxury apartment project in West Chelsea, New York City. Check out the video for a glimpse into the unique blend of physical and digital worlds, conjured up by design agency HUSH for developers Related Companies.
According to HUSH,
We focused on a guest experience punctuated by physical and digital design details – layout, narrative content, digital interfaces, sound and technology activations. Every move was intended to translate the power of architect-as-artist and the appeal of living inside a work of art.
The result: From start to finish, potential buyers experience the architect’s distinctive artistic vision for luxury living guides guests through an unforgettable journey.