Currently, Lidl Ireland entertains its audience by showing customers’ shopping experiences. The discount supermarket chain equipped shopping trolleys with cameras to observe real customers while shopping. The outcome: Slapstick moments like a vegan and a junk food lover shopping together or the struggles of a mother of three.
Real-world experience creates shareable content
see Apart of the overall shopping experience in its markets, the discounter offers a new way of brand experience by both entertaining its consumers and promoting its products. Our conclusion: Real-world experience creates shareable content. By doing so it causes identifying moments and thus strengthens the brand.
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