Turn Social Media into Real Life

In its efforts to “familiarise travellers with its unique approach to customer service”, KLM have set up a unique pavilion at Amsterdam Schiphol airport, where a dedicated social-media team will attempt to respond to every single Twitter query about travel – around the clock, for a total of five days.

Passengers can even walk into the pavilion and ask for assistence, and more KLM staff at selected international airports will attend to passengers’ needs. “With this campaign, KLM would like to show just how important top-quality service can be”, states the official press release. However, KLM would most likely also want to give their #HappytoHelp campaign more visibility, as a campaign that’s just based on a social media hashtag might be little too ephemeral to make a big impact.