A post labelled Why Hipsters Are All the Same on io9.com kind of explains why it is not enough to just know your target audience. We’ve known for long that having actual inside knowledge of an audience, being part of them, and knowing their every move, is the foundation of being successful in marketing. When you’re actually part of a group, you have enough information to distinguish the individual members from each other. If you don’t they all look the same to you. Or to our clients. So make sure you know your subcultures, and your marketing strategy will follow.
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