Setting Iconic Impulses

Avantgarde is involved in the BMW Group’s future exhibition “Iconic Impulses “. We are responsible for the execution of the exhibition and event platform at its three stops around the world. The first stop of the inspiring event format went down in Beijing, China.

After the stunning premiere of the BMW VISION NEXT 100 in Munich on March 7th the BMW Group continues the celebration of its centenary. Iconic Impulses was created showcasing previews of forthcoming trends that will impact not only the automotive industry but our everyday lives. The exhibition that will take place in Beijing, London and Los Angeles, presents the company’s inspiring holistic view of the future of mobility.

We are proud to be involved in such an endeavour and will be helping turn the centenary into a lasting brand experience for the BMW Group.

The exhibition in China ran from 6 to 15 May 2016 at the Ullens Center for Contemporary Art (UCCA), 4 Jiuxianqiao Rd, Chaoyang, Beijing.

Now we are looking forward to the next stop of the exhibition in London hosting the world premiere of the Rolls-Royce VISION NEXT 100 and the MINI VISION NEXT 100 on June 16th.

The exhibition will open for the public from June 18th to 26th.