The Giant Car Vending Machine

Bringing test drives to young urban audiences

Labelled “the biggest vending machine in the world” by German marketing press “Horizont”, our latest campaign “Der Auto-mat” for Mercedes-Benz features an enormous construction that delivers cars with the push of a button.

Client: Mercedes-Benz

Guerilla Doormat Marketing

Siroop

For the launch of Siroop, the Swiss online retail platform, Avantgarde distributed 2,500 doormats in the cities of Zurich, Basel and Bern and created a huge media response, word of mouth, and a lasting impression for the new company.

Client: Siroop

THE LIVING MEDAL COUNT

SHOWCASE VOLKSWAGEN

We created the world’s first living medal count for Volkswagen’s showcase at the Olympic Winter Games 2014 in Sochi/Russia. Every day and in real-time, a stunning choreography brought the medal count to life. Each day, Volkswagen had a relevant and different story to tell: the daily medal table turned into a fascinating show.

Client: Volkswagen

David Bowie Exhibition Berlin

Making Pop Culture Accessible

We organised the celebrated exhibition at the Victoria and Albert Museum London at the Martin-Gropius-Bau Berlin. From 20 May to 24 August 2014 the retrospective offered an audiovisual exhibition experience on a new technological level.

Client: Avantgarde Culture Brands

GLA Audiobook Adventure

A Drivable Brand Experience

Avantgarde developed an interactive test drive concept for the launch of the Mercedes-Benz GLA. Using the on-board navigation system, a bespoke audiobook was linked to several points of interest on the test drive route, creating an interactive and surprising experience for a young target audience.

Client: Mercedes-Benz

Smile with Confidence

An immersive brand experience

Invisalign delighted shoppers in Leeds with a unique pop-up shop. The lucky winners were surprised with a free Invisalign treatment.

Client: Invisalign

Smart Camera Flash Mob

Educating consumers by surprise

In order to highlight the difference between a digital camera and a smart camera, we created the smart camera flash mob: an immersive combination of advertising, digital technology and an element of surprise.

Client: Samsung

The A-Class Roadshow

Combining Digital with Live Experience

For the launch of the new Mercedes-Benz A-Class we combined a viral campaign with real test drives. Over 10,000 test drives took place during 21 stops across Germany. All participants received a customised video featuring German actor Matthias Schweighöfer in the passenger seat.

Client: Mercedes-Benz

MINI Wanderlust

A Unique Brand Experience

A unique social media campaign introduced MINI’s new Countryman model to the USA. Participants suggested creative outdoor events, which were turned into reality at stunning locations such as LA, San Francisco, New York, Chicago and Austin.

Client: MINI

Oman National Day

Creating Large-Scale Spectator Events

On 4 December 2010, the 40th National Day of Oman and the 70th birthday of the Sultan were celebrated with an extensive production in Muscat’s Arena. Some 12,000 children from Oman performed the history and future of the country.

Client: Sultanate of Oman

Bastian Schweinsteiger

Avantgarde Football

Avantgarde Football represents top sports professionals. Our experience and networking channels ensure we can provide our clients with 360˚ services.

Client: Bastian Schweinsteiger