Design a surreal landscape and semi-permanent space in the desert to host the global premier of the Maybach Haute Voiture.

Inspired by the Haute Voiture global campaign, the otherworldly and sophisticated design concept transported guests on an evocative journey from the Moon to the Earth. The distinct characteristics of Maybach’s Haute Voiture were imaginatively brought to life amidst the dunes of the Dubai desert. The space was adorned with blue and rose gold accents embodying the colours synonymous with the Maybach whilst complementing the organic shades of the natural environment. Among the esteemed VIP guests, renowned couture designer Atelier Zuhra presented a groundbreaking runway show, setting the stage for the global launch. As the grand finale, the arrival of the Maybach Haute Voiture on the runway embodied the epitome of haute couture design and provided a thrilling statement to those privileged to witness the world premiere.  

The global premiere of the Maybach Haute Voiture generated worldwide buzz, gathering attention from local and international publications such as The National, Esquire and GQ. The presence of the region's top influencers further amplified content for Maybach's social channels, showcasing to the world the sheer desirability of the luxurious Maybach Haute Voiture.